See where your team stands with AI
No more spinning wheels, random AI tools, and no clear wins. In twenty-five questions over eight minutes, you'll know your company's AI maturity level, the dimension holding the rest back, and what to do about it.
Immediate results. No sales call required. Your result is on the screen the moment you finish.
Sample result · Level 1 · bottleneck: People & Culture
“Pacemark was the first maturity model that showed my team where we actually stand, AND what to do next. Instantly clarifying.”
What you walk away with
You get your score across six dimensions, scored 1 to 5, on a radar that's quick to read and easy to share with your leadership team.
Your lowest score is your bottleneck, and we'll point right to it— the one thing holding back the ROI on everything else.
Walk away with one specific next step that moves the bottleneck up a level, drawn from what actually worked across the 300+ companies the model is built on.
What is Pacemark?
Pacemark scores your company on six dimensions and five levels, drawn from 300+ companies across 22 countries.
How it works
Most AI readiness checklists score the tools. Pacemark scores the company. In this self-assessment, each dimension gets four questions, and the low-hanging fruit is usually your weakest one. An organization only grows as fast as its slowest part.
Is AI owned, funded, and named at the top?
How much of the company can actually use it?
Can your own data reach your AI tools?
Is AI inside the work, or just extra?
Sanctioned platform, or personal-account sprawl?
Do your AI rules hold when a deal's on the line?
What your result looks like
Every assessment ends on one screen: your six-dimension radar, where you sit on the five-level ladder, and how your team's AI fluency stacks up. Below is a sample, not real data.
Six dimensions, each scored 1 to 5. See the imbalance at a glance. Here, People & Culture drags the headline down to Level 1.
Five levels, from Ad Hoc to Transformation. Your weakest dimension sets your headline— lift it and the whole company moves up.
How your people's AI fluency is spread, from unaware to architect. The ★ marks where most of your team sits today.
Where the score comes from
It started with 97 interviews: founders, operators, and the people actually doing the work. From there it grew to 288 coded sources across 149 companies in 22 countries, set against 8 external benchmarks (MIT, PwC, BCG, Stanford, McKinsey, Accenture, and two industry studies). The companies that broke the pattern got studied as closely as the ones that proved it— ten counter-cases where AI went sideways, so the model is built on the failures as much as the wins.
The six dimensions and five levels came out of that research. The assessment runs that model directly: you answer, it scores you against the same framework, and your result is on the screen the moment you finish. No one grading by hand.
So when Pacemark tells you where you stand, it's because we've seen 300+ companies following the same pattern.
Inside one engagement · a 250-person civil engineering company
"We brought Dan in to figure out where AI actually fits at a 250-person firm spread across 12 offices. He talked with almost a third of the firm before he recommended anything, then handed us a clear, prioritized plan: what to do first, what to do later."
Larry Rupp, PEPresident & CEO"He raised our awareness of what's coming, pushed us to think hard about using AI responsibly, and worked with our team to build a practical roadmap for putting it to work."
James Bledsoe, PEBoard Chair"I knew AI was something I should be using, but I had no idea where to start. Dan changed that."
Stillman Norton, PEArea Manager & Board Secretary"As an outside board member, I've sat through a lot of presentations. Dan's was engaging and educational, and it didn't matter what level of AI knowledge you walked in with— there was a way for every person in the room to take part."
Julie ShiflettOutside Board Member · Founder, Northwest CFOWhat companies get back
"Dan's AI infrastructure is changing everything for our agency— it's the foundation taking us from seven to eight figures."
Amanda NorthcuttFounder & CEO, Level Up Creators"Taking part in Dan's AI workshop was an excellent investment of my scarce time. Strongly recommend to speed up your learning curve."
Nathalie Ramanantsoa-FratExecutive Advisor"It generated in one minute seven emails that I can pull the trigger on immediately."
Julie BollLeadership Coach"The ROI is so worth it, it'll blow your mind. This has made my workflow so much easier."
Mel Varghese, PhDFounder of "Selling the Couch"Who it's for
You're a founder, COO, the ops or IT lead who everyone is looking to on this. The board is asking what the company's doing about AI. Maybe you can point at action, but the results are fuzzy. Pacemark is made for you.
Pacemark shows you where the company actually stands, and where the next dollar should go. It's the tool to guide the c-suite and board discussions. AI can amplify the people and processes that make a company. Pacemark shows you the way.
Who built this?
Pacemark is a Dan Cumberland Labs project. Dan Cumberland has built and sold software companies, and now works with engineering, construction, and professional-services firm leaders on putting AI to work— auditing how teams actually operate, building a roadmap, and standing up systems people use every day.
Pacemark grew out of that work and the research behind it: 300+ companies, mapped into the model behind this assessment. AI amplifies the people who already make a firm run. Pacemark shows you where to point it first.
See Dan Cumberland Labs →Eight minutes. Your result on the screen as soon as you finish. No inbox wait.